Shows open, shows close. It’s Las Vegas.
We have amazing shows here, amazing talent, and hard working people. It’s sad to see shows like Mamma Mia! open and close in the blink of an eye. I’m sure much of the cast and crew moved here, and thought they would live here for at least a year. It comes down to this though… who thought that show was a good fit at The Tropicana and why? As soon as I heard it was opening, I thought, “again?” It had a very successful run at Mandalay Bay. Let it be. It was also 2.5 hours long. Too long for Las Vegas. The cast was great. I don’t take that away from them. I think “Dancing With The Stars” was a good fit for the Tropicana. It was current, but included old school dancing, fun, and it was full of talent. People enjoyed it, and they left satisfied. The Tropicana has a decent location, a beautiful pool, great cafe, nice venue where Bagatelle used to be, and a gorgeous showroom. Something needs to happen there. I hope to see it work out.
What is working? Well, I’ll tell you. The past. The past is the new now. People want to go back in time, they want to experience glamour, talent, interaction… with a fresh twist. That’s what much of Las Vegas is known for – isn’t it? Let the clubs and restaurants handle the new. Shows that are successful in this town are either pleasing to the eye or full of talent, costumes, and glitz. Or else, they tell an interesting story or make you laugh uncontrollably.
Also, marketing. Marketing a show is everything. I see billboards that tell me nothing about the show or person behind the show. They give me no reason to want to buy a ticket. I have started doing some hosting for 24/7 TV that runs in taxi cabs. I got on board because I feel like it’s such a good idea, and it’s going to help the tourists choose. I interviewed Veronic, for example. We see her, we read the words on her billboard, but what a great way for people to get a snippet of what she actually does. In one minute we tackled a few of her song voices, her passion for her job, and what her show includes. This gives people a better idea of what she’s all about.
There are many shows on the strip that have lasted a long time. They are quality. They don’t disappoint. I love what Las Vegas has to offer. I just think we need to search for the right talent, the right shows, and perfect our entertainment offerings. It’s just so sad to see money pumped into promoting something, and watch it fail in a few months. It happens over and over. There’s nothing worse than leaving a show you paid good money for, and being disappointed. Especially in a time when people are struggling financially. I also believe, if you have a good thing going, stick with it.
I’m proud to live here, and I come across so many talented successful people who love what they do. Let’s keep up our reputation, and find the BEST. Word of mouth is free marketing. Let them leave the showroom and spread the word.
Of course, as I always say, these are just my thoughts after being on the scene for 10 plus years, interviewing people, seeing shows, watching properties open and close. I only want the best for our town!